European brand consultancy

A brand consultancy for companies building brands across Europe

We help companies create, reposition and grow brands that work across European markets - with one structured method, a team shaped around each project and one point of reference from diagnosis to launch.

Why work with a European brand consultancy

A brand that works in one market is not automatically ready for five. New languages, new competitors and new customer habits all put pressure on consistency. We help companies decide what stays the same everywhere and what adapts to each market, so the brand is recognisable wherever customers meet it.

  • One brand core, adapted with rules. We define what is fixed - positioning, name, identity - and where local teams have freedom. Read more in One brand, several markets.
  • Languages planned from the start. We work mainly in English and adapt the team when a project needs a specific language.
  • Teams shaped around each project. People of different nationalities, with more than ten years of experience in branding, design and innovation on international projects.
  • One point of reference. The same team holds the whole picture, from the first diagnosis to the roll-out in every market.

How we work: one method in five phases

Every project follows the same structured method, so you know from the first conversation how the work will unfold and what you will have at the end of each phase.

  1. Brand Diagnosis - a brand audit of your market, audience and brand in each relevant country.
  2. Brand Strategy - the positioning, and what is global and what is local.
  3. Brand System - an identity and guidelines designed to work across languages and formats.
  4. Brand Activation - the brand taken to every touchpoint and market consistently.
  5. Brand Guardian - optional ongoing support as you grow into new markets.

Who we work with

  • Companies launching a new brand that needs to work beyond its home market from day one. New brands
  • Established companies repositioning or bringing together brands that grew separately in different markets. Rebranding and repositioning
  • In-house teams that want an outside view and a structured method while they execute. Brand advisory

For example, we built Bassform as a bilingual brand from day one, in Spanish and English, with a shared vocabulary for its signature techniques. See all our projects.

Frequently asked questions

Which markets do you work in?

We work with brands across European markets, including companies with international ambitions beyond Europe.

In which language do you work?

Mainly in English. When a project needs a specific language, we adapt the team so you can work with us in it.

Where do we start?

Usually with a short call and, if it makes sense, a Brand Diagnosis. It shows where the brand stands in each market before any design decision.

Building a brand for more than one market?

Book a 30-minute call and tell us where your brand is today. We will tell you, honestly, where we would start. Or write to hello@brandonbrand.eu.