What it is like for you
You watch the brand go out into the world. We coordinate the roll-out with your team and suppliers, so your customers meet one consistent brand across every touchpoint from the start.
← Our method
Brand Activation: taking your brand to every touchpoint
We take the brand to every place your customers meet it, online and offline.
A brand only works when customers meet it consistently. Brand Activation takes the new system to every touchpoint - online and offline - so the change is visible everywhere at once rather than piece by piece.
At a glance
- Phase: 4 of 5
- Focus: website, campaigns, sales assets and everyday materials
- You get: the brand in use across your key touchpoints
- Next (optional): Brand Guardian
Where we take the brand
- Website. The main digital touchpoint, designed around the new positioning and identity.
- Campaigns and communication. Digital and physical communication plans that introduce the brand to its audiences.
- Sales assets and everyday materials. Presentations, brochures, packaging, labelling, stationery and internal documents.
Why roll it out at once
A rebrand that reaches the website but not the packaging, or the brochure but not the sales office, creates more confusion than it solves. Planning the activation as one programme is what turns a new identity into a stronger brand.
What you get
The brand in use across your key touchpoints, with the materials your team needs to keep communicating consistently.
Read more: How to roll out a new brand: a step-by-step guide · See it in practice in our projects.
See how the method applies to your brand
Book a 30-minute call. We will tell you which phases your brand needs and where to start.