Bassform
Creating a brand - and a category - for figurative art beneath the water of luxury pools.
The challenge
Bassform was starting from nothing: a new brand in a category that did not yet exist - figurative art, sculpture and mosaic for luxury pools - with no track record and no recognition to build on.
The strategic decision
We decided to build the category and the credibility at the same time. Instead of presenting Bassform as a pool builder, we positioned it as an art studio - "Art beneath the water" - with three signature techniques, each with its own name, and high-quality materials.
Credibility would come through the people who recommend it. The physical communication plan speaks to the owners, architects, interior designers and builders behind luxury villas and hotels.
What we did
- Brand diagnosis
- Brand strategy
- Visual identity
- Bilingual website, Spanish and English
- Digital and physical communication plan
The outcome
A brand created from scratch, so there is no "before" - only the brand as it now appears in the world.
Have a project in mind?
Tell us about your business and where you want to take it. We will reply personally to arrange a call.