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Rebrand · 50+ years in the market
Filtros Castelló
Modernising a brand with more than 50 years in the market, without losing the trust behind it.
The challenge
An outdated identity and a low level of digital maturity, in a company whose greatest asset was the trust built up over more than 50 years.
The strategic decision
We kept the key traits of the historic identity and gave them an updated touch, bringing the product brand and the company brand together under one.
We treated it as a full transformation, not just a new image. The identity reaches every touchpoint consistently and is backed by improvements to the internal management systems, so the modernisation goes deeper than the surface.
What we did
- Brand diagnosis
- Brand strategy
- New visual identity
- Website
- Update of every touchpoint - packaging, labelling, business cards and internal documents
- Supervision of the digital and physical communication plan
- Supervision of new internal management programmes
The outcome
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