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New brand development
Gestivi
An umbrella brand for home management, built from one focused service outwards.
The challenge
Gestivi needed an umbrella brand for home management, starting with no previous track record.
The strategic decision
We chose not to communicate the full promise from day one. Gestivi enters the market through one focused vertical that is easy to prove, to earn its first cases, reviews and trust.
The rest of its services - renovations, cleaning and maintenance - will then roll out under the same umbrella. In short, we are building the umbrella brand backwards.
What we did
- Brand diagnosis
- Brand strategy
- Visual identity
- Website
The outcome
Gestivi is at the start of this path. We will share how the brand performs once it has had time in the market.
Have a project in mind?
Tell us about your business and where you want to take it. We will reply personally to arrange a call.