Grup Aedesa
One identity for a homebuilder with more than 30 years of history, turning that history into trust.
The challenge
A well-established homebuilder that needed to convey trust in a product that asks buyers for a major financial commitment: a home.
The strategic decision
We brought together under one identity what customers perceived as fragmented, with each development communicating on its own, and made more than 30 years of history the central asset of trust at every touchpoint.
In housing, trust is built on consistency between what buyers see online, at the sales office and on site, and on how they are looked after during the purchase. That is why our work covered identity, physical communication and the sales process.
What we did
- Brand diagnosis
- Brand strategy
- Unified visual identity
- Website
- Digital and physical communication plan
- Improved sales process and customer communication
The outcome
Grup Aedesa now speaks with one voice across its developments, its sales office and its website, with its history at the centre of the message. We will share how the brand performs once it has had time in the market.
Have a project in mind?
Tell us about your business and where you want to take it. We will reply personally to arrange a call.