Brand Diagnosis: brand audit and brand assessment

We look at your market, your audience and your brand as it is today to find where the opportunity lies.

What it is like for you

You open the doors. We talk to your team, listen to your customers and walk through your brand the way they experience it. You come out seeing your brand from the outside, often for the first time, with a clear map of where it can win.

Every project we take on starts with a Brand Diagnosis. Before anyone talks about logos, colours or campaigns, we need a shared, honest picture of where the brand stands and where the opportunity lies. It is what many companies call a brand audit or brand assessment - with one difference: it ends in decisions, not only in a report.

At a glance

Phase: 1 of 5
Also known as: brand audit, brand assessment
Focus: your market, your audience and your brand today
You get: the Brand Opportunity Map
Next: Brand Strategy

What we look at

Your market. Who you compete with, how they present themselves and where the space is crowded or empty.
Your audience. What your customers value, what makes them hesitate and the words they use to describe their problem - through conversations and, where useful, customer surveys.
Your brand today. Every touchpoint - website, documents, packaging, social media, signage, sales conversations - and whether they add up to one brand.

What our brand assessment includes

Conversations with leadership and with the teams closest to customers.
Customer input through interviews and, where useful, a short survey - see our brand diagnostic survey questions.
A touchpoint review of everything customers see.
A market and competitor review.
A decision session where we present the Brand Opportunity Map and agree priorities.

What you get: the Brand Opportunity Map

The diagnosis ends with a Brand Opportunity Map: where the brand can win, what it needs to protect and what it should stop doing. It becomes the brief for the strategy phase and a reference point for every decision that follows.

When you need it

For new brands, it defines the ground you are launching into. For established companies, it separates what customers already recognise and trust from what has drifted. For teams that execute in-house, it can be added as an optional phase to our Brand advisory service.

See how the method applies to your brand

Book a 30-minute call. We will tell you which phases your brand needs and where to start.

Book a call See all five phases